Tranquility

 
Tranquility is a Stafford-based natural health retailer that specialises in professionally curated essential oils and eco-friendly skincare. Led by aromatherapist Justine DiCesare, Tranquility promotes a sustainable lifestyle through its extensive plastic-free range and dedication to natural, cruelty-free sourcing.

The challenge was to create a design system that could seamlessly transfer between both the physical and digital stores, and it was important that the branding was eye-catching enough to draw the attention of customers on the street.  

I decided to focus the identity around the natural ingredients that are commonly used in aromatherapy. By hand-drawing fruits, spices and flowers, I was able to form a colourful base for the brand that could be used flexibly across both print and digital.