MyoMaster

 
With proven mental health benefits and growing exposure on social media - home recovery and ice cold plunges have seen a surge in popularity. 

After seeing significant growth in the UK, partly due to their successful appearance on BBC’s Dragons’ Den, leading tech recovery brand MyoMaster commissioned a new e-commerce store that would cater for rising sales and reinforce key brand messaging.

The challenge was to create a design system that balanced brand story and essential product information with a visually exciting interface that felt dynamic and energised. I achieved this by designing a range of content-rich components that used creative typographic elements to establish an informative yet engaging user journey. This included a tag system using an ultra utilitarian mono font and a combination of regular and italic headline fonts to create the feeling of motion and progress.