The Movement Centre

The Movement Centre is a Shropshire based charity and treatment centre that is dedicated to supporting children and their families living with movement difficulties.  

The team uses funding to provide a specialist children’s physiotherapy called Targeted Training, where a standing frame and tailored programme are used to help children learn to stand independently. The charity rely’s on fundraising support to be able to provide this vital service and a new website was commissioned to raise awareness and encourage donations.

After receiving a colourful rebrand, I was provided with a range of brand assets to create a website that felt positive and welcoming. Although it was important to maintain a feeling of approachability, I didn’t want this to distract from the expert service and professionalism of the team at TMC. By adding a palette of neutral tones for the background and by using edges with no radius, I was able to create a balance between playfulness and structure. Two elements which are crucial to the success of Targeted Training therapy.