Guinness World Records

 
The team at Guinness World Records approached Superco to modernise their out-dated online store in order to boost D2C sales. 

With a bright new brand direction, inspired by the star found in the logo, a range of assets were available to help create a visually engaging storefront that matched the inspiring energy of the GWR brand.  

Although the branding was visually exciting, it was crucial that the user journey remained clutter free and easy to navigate. I was able to achieve this by establishing a simple design system that focussed bright colours and bold upper-case fonts primarily for banners and image cards, while the core shopping journey utilised a user-friendly colour scheme and clear typographic hierarchy.